Welcome! We’re Michelle and Olivia, the savvy mother-daughter duo behind Mackay Marketing – a digital marketing agency specializing in social media. The intimate nature of our business allows us to be so much more than just an agency to your brand. We are your marketing partners, here for whatever is required to take your business to new heights.
We are based in the tree-lined mountains of the Shuswap near Salmon Arm, BC. Our natural surroundings inspire us to develop and create strategies that reach, influence and engage your target audience. We are passionate about developing innovative and effective strategies that connect a brand to its online audience, and we know that it all starts with captivating content.
Our flexibility allows us to work with both local and national clients as we are only ever an email or phone call away. As master researchers, we easily acclimatize to any industry in order to create the best content possible.
Our tagline describes our business style perfectly. Our determination and grit propel us forward no matter the challenge. We stand by our values and stay true to who we are.
With the Mackays, you'll always have a trusting business partner that is willing to go the extra mile. We work hard to ensure the success of your digital marketing campaign, because your success is our success!
When our heads aren’t buried in our laptops, you can find us adventuring outside, curled up with our dogs (both proud dog mamas) or on the deck, glass of vino in hand, watching a famous Shuswap sunset. We are also active members in the community, because we want to see our AMAZING community flourish!
Hey there! I’m Olivia, one half of Mackay Marketing. As Creative Director, I create, execute and manage all digital content for our clients. I have a serious love for creative writing and design, which is what kick started my journey to Mackay Marketing. After completing my B.A. in Communications + Publishing from Simon Fraser University and working for marketing agencies in the Lower Mainland, the mountains called and I followed them all the way to the Shuswap.
Now, my average day consists of typing away while looking out at the lake, sipping copious amounts of earl grey tea, walking my German Shepard-Husky pup, and mapping out my next creative project. And I can’t forget tons of adventuring, fishing and hiking on the weekends, because if you’ve ever been to the Shuswap, then you know I have over 1000 km of shoreline to explore!
Hey, I’m Michelle, the other half of Mackay Marketing! As General Manager, I wear many different hats. I handle everything from account management and client relations to creating content and executing marketing initiatives. This comes from my 30+ years of experience in marketing, advertising, property management, operations, event management, and sales. After raising two kids and living in the city all my life, my husband and I decided to take the leap and move to the beautiful Shuswap.
During the week, you can find me on my computer looking out at the lake, checking up on our clients, or tracking the progress of our campaigns. On the weekends, I'm either fishing, going for a boat cruise on the lake, or cooking up healthy treats and eats for friends and family.
As we consider ourselves your marketing partner and an extension of your team, we offer additional marketing services that compliment our social media strategy. To make it easy for you, we charge an hourly rate for any package add-ons.
We develop a detailed strategy including a brand and competitor audit, campaign goals, brand development, content categories, sample content and more. Our initial strategy allows us to conduct industry-specific research so that we can define your target audience, competitors and goals. From there, we are able to develop a strategic and creative social media position for your brand.
Content is the key ingredient to a strong social media presence. We spend the majority of our time crafting strategic content that will reach, engage and influence your target audience while increasing your following. Content creation includes finding the right photos, writing effective copy and designing eye-catching graphics. All of this is done one month at a time.
We highly recommend adding a digital advertising budget so that we can use it to strengthen our social media strategy and reach, engage and influence more people. We use this budget to create digital advertisements (like Facebook ads) that generate more web traffic, social media followers, engagement and/or sales leads.
Have a blog on your website that is just sitting there? Keeping up with blog writing is an excellent way to increase your Search Engine Optimization (SEO) and provide your social media pages with more content. We write clear, engaging blogs directed towards your target audience.
In order to further build your online presence, media coverage and other forms of PR are great avenues to explore. Whether it’s getting featured in a major industry-related magazine/blog or a shoutout from a local influencer, building a strong reputation from trusted sources is a surefire strategy to strengthen your brand’s online presence.
At the end of every month, we provide a comprehensive report that breaks down your monthly social media performance. Metrics include new followers, impressions, engagement rate, web traffic and more. Don’t worry, we decipher the stats for you so you always know how you’re doing throughout the duration of the campaign.
Are we missing something that your business is in desperate need of? We can take care of that so you can go back to running your successful business. For example, if you want a new website, we can coordinate with one of our trusted web designers or developers. We’re here to take your business to new heights.
We’re not done after we finish creating amazing content. We then schedule it in advance at optimal posting times on our social media management software, Sprout Social. Sprout Social also allows us to manage all of your social media pages in one place so that we can monitor activity and analytics as well as respond to all comments and questions.
We believe that social media is the most powerful online platform to connect a brand to its audience. We offer a variety of services so that we can tailor a unique package to each brand. Each social media package includes:
We'd love to hear about your marketing needs! You can reach us via the contact form or via email at firstname.lastname@example.org
Our business hours are 8-4 PM Monday - Friday, and you can call us at 250.253.8814.