Over 2.8 billion people use social media across the world, making it a powerful communication tool. Businesses have taken notice of the influence of social media and have begun to use it as one of their key marketing tactics. With whole generations being raised using social media, it’s the way that we socialize with our friends, consume information, and even find and interact with our favourite businesses. If your business is not already on social media, here are five reasons why it definitely should be.
First and foremost, social media gets your name out there free of cost (most of the time). It allows social media users to find your business and get all of the latest updates about your business. It builds a loyal community around your business and creates a space where you can engage with your audience. Another major perk is the instantaneous brand awareness it provides. No need to wait for an article to be published in the local paper, you can get your message out within seconds.
One of the most important reasons why your business should be on social media is the data it provides. With billions of social media posts going out each day, there is a plethora of information about your target audience waiting to be used. Information such as buying habits, interests, and geographic location are extremely valuable to use in all of your business’ marketing efforts. Social media management software like SproutSocial generates comprehensive analytics across all of your social media networks into one, nicely bundled monthly report.
There is more information at your fingertips than just audience demographics. Social listening allows you to track conversations around certain topics, keywords, or phrases that are relevant to your brand. You can then customize your content based on your insights, which will help attract new followers.
In addition to generating brand awareness and customer insights, social media produces quality leads that have the potential to convert into sales. Social selling is a buzzword that has the ability to help increase your business’ sales. What is it exactly? Well, social selling is slowly building and tracking meaningful relationships with decision makers to foster new business. Social selling is made easy because “73.4% of users follow a brand because they’re interested in the product or service.” Say goodbye to cold calling and hello to organic social selling.
Social media has the power to drive traffic to your website and get your business ranking higher in search. Including links back to your website in your social media posts will get more traffic to your website, which creates even more brand awareness and potential sales. As an added SEO bonus, the better your social media content performs (shares, likes, and comments), the more likely you will rank higher in search engines.
Perhaps the most important reason why your business should be on social media is that it lets you authentically engage with your customers. Engagement is key to creating a loyal following. Social media is also one of the top choices for a customer service channel. Large companies even have separate accounts set up for dealing with customer service issues. This allows you to take care of issues before they turn into a crisis, and the transparency of it all builds trust. Everybody wins.
Social media packs a powerful punch for businesses. Business profiles for networks such as Facebook and Instagram provide a whole toolkit to set you up for social media marketing success. What are you waiting for? Get to posting, tweeting, and snapping!
If you want to really make an impact on social media, contact us to see what we can do for your business.